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Amazon is packaging the technology behind Alexa for Shopping into a new service for retailers, aiming to become the infrastructure layer for AI-powered commerce across the web.
Amazon has introduced Alexa Podcasts, a feature that generates custom AI-powered podcast episodes on demand through Alexa+. The tool transforms news, educational topics, and personal interests into conversational audio content tailored to users.
Amazon has launched Alexa+ in the UK, offering early access to its AI-powered assistant with localized features and broader device integration.
Amazon introduced a new “Sassy” personality for its Alexa+ AI assistant, adding a more playful and irreverent tone to its growing lineup of customizable styles.
Chris Hemsworth faces off against Alexa+ in Amazon’s Super Bowl commercial, humorously portraying AI fears while highlighting practical home assistance features.
Amazon has launched Alexa.com, bringing its AI-powered Alexa+ assistant to the web and mobile app, enabling family-focused tasks, smart home control, and content creation online.
Amazon is adding four new integrations to its AI-powered Alexa+ assistant, enabling users to book hotels, schedule services, and access lifestyle apps. The update extends the assistant’s capabilities across multiple sectors starting in 2026.
Amazon is rolling out AI-powered Greetings for Ring doorbells, allowing Alexa+ to manage deliveries, screen visitors, and take messages using video analysis.
Amazon pauses AI-powered Fallout recap on Prime Video after fans highlight mistakes, underscoring risks of generative AI in content summarization.
Amazon is integrating Alexa Plus into the Amazon Music app, allowing users to access AI-powered music search, recommendations, and song insights across all subscription tiers.