OpenAI is expanding Codex beyond its software development roots with a suite of new business-focused features aimed at analysts, marketers, designers, sales teams, investors, and other knowledge workers.
The company said more than 5 million people now use Codex every week, with non-developers accounting for roughly 20% of total users. According to OpenAI, adoption among non-technical professionals is growing more than three times faster than among developers, reflecting broader demand for AI-powered workplace tools.
To support that shift, OpenAI introduced six new role-specific plugins designed to connect Codex with commonly used business applications and workflows. The initial set includes plugins for data analytics, creative production, sales, product design, public equity investing, and investment banking.
Each plugin combines relevant applications, workflows, instructions, and specialized capabilities into a single package. Together, the new plugins support 62 business applications and 110 predefined skills. Supported platforms include:
- Salesforce,
- HubSpot,
- Slack,
- Figma,
- Canva,
- Snowflake,
- Tableau,
- Databricks,
- FactSet,
- PitchBook,
- Moody’s,
- and several other enterprise tools.
OpenAI said the plugins allow users to perform industry-specific tasks without requiring coding expertise. Examples include generating dashboards and reports, creating marketing assets, preparing customer meeting materials, building product prototypes, analyzing investment opportunities, and producing client presentations.
The company also introduced Sites, a new feature that enables Codex to generate interactive websites and lightweight applications that can be shared across an organization using a URL. Initially available in preview for business and enterprise customers, Sites can be used to create project hubs, dashboards, planners, review workspaces, and other collaborative tools.
In addition, OpenAI expanded annotation capabilities beyond software development. Users can now highlight specific sections within documents, presentations, spreadsheets, or generated websites and request targeted revisions, making it easier to refine work without recreating entire projects.
From Coding Assistant to Enterprise Platform
The latest updates reflect OpenAI’s broader effort to transform Codex into a general-purpose productivity platform rather than a tool focused exclusively on software engineering.
The company highlighted internal use cases where non-technical teams use Codex to build internal applications, create executive materials, develop dashboards, and turn creative briefs into finished work products. External customers are adopting similar workflows, using Codex to connect information across business systems and automate knowledge-intensive tasks.
OpenAI’s strategy increasingly mirrors a wider industry trend toward AI agents capable of completing multi-step workflows rather than simply responding to prompts. By integrating directly with business applications, Codex can access data, execute tasks, and generate outputs that fit into existing organizational processes.
Expanding the AI Workplace Ecosystem
The announcement comes as competition intensifies among AI providers seeking to become the primary interface for workplace productivity. Companies including Microsoft, Google, Anthropic, and Perplexity are all investing heavily in agentic systems designed to automate increasingly complex business workflows.
OpenAI’s latest release also highlights the company’s push into enterprise software. Beyond role-specific plugins, OpenAI is building a broader ecosystem around Codex, with additional plugins planned for corporate finance, private equity, legal services, strategy consulting, and marketing strategy. The company is also working with partners including Vercel, Wix, Replit, Webflow, Figma, and Lovable to expand support for collaborative applications and website creation.
Meanwhile, OpenAI is reportedly preparing a confidential IPO filing that could become one of the largest public offerings in history, while simultaneously expanding into areas such as robotics, cybersecurity, and life sciences. As AI adoption spreads across industries, Codex is increasingly becoming part of OpenAI’s effort to position itself as a platform for both software development and broader enterprise work.
