Key Notes
- ElevenLabs has opened a marketplace where businesses can discover industry-specific AI agents and contact their developers.
- Purchasing eligible applications through existing ElevenLabs commitments is planned for next year.
- A new McKinsey alliance and an expanded partner program aim to help enterprises connect conversational agents to real business systems.
ElevenLabs has opened a marketplace for business AI agents and formed an alliance with McKinsey & Company, expanding its effort to turn voice technology into systems that handle customer requests across corporate software.
The company announced the marketplace at its New York summit on November 11, alongside an expanded partner program. Launch partners include Salesforce, IBM, NiCE, Twilio and Zendesk, with applications spanning healthcare, finance, insurance, retail and other industries.
The announcements address a practical obstacle to enterprise AI adoption: a convincing conversation is useful only if the agent can also reach the right systems, complete the task and hand work to a person when needed. ElevenLabs is bringing in software vendors, implementation partners and consultants to help companies make that transition.
A place to find agents, with purchasing planned later
The marketplace currently helps businesses discover applications and contact the companies behind them to evaluate deployment. ElevenLabs plans to let customers buy eligible partner solutions using existing ElevenLabs commitments next year. That purchasing capability is a planned addition to the discovery service available now.
The live catalog includes Salesforce’s Agentforce Voice and IBM’s watsonx Orchestrate alongside more specialized offerings. Assort Health focuses on patient scheduling and connected workflows, while Salient’s Taylor handles servicing and collections for consumer lenders.
That range gives buyers a choice between applications tied to major enterprise platforms and products designed around a narrower business process. ElevenLabs supplies voice technology underneath those offerings; the partners bring their own software, integrations and industry expertise.
McKinsey brings implementation expertise
ElevenLabs said its McKinsey alliance will combine the ElevenAgents platform with the consultancy’s industry knowledge and the AI engineering capabilities of QuantumBlack. The work covers selecting initial use cases, connecting agents to enterprise systems and preparing organizations to expand successful deployments.
The companies point to Dutch telecom operator KPN as an existing collaboration. McKinsey said the team first analyzed anonymized call transcripts and chat interactions to identify common customer needs and decide where agents could help.
Co-founder and CEO Mati Staniszewski said KPN customers can now verify their identity, check orders and book technicians by speaking with an agent in Dutch. The alliance also aims to expand into insurance, including claims intake, policy servicing and routine customer questions.
A bigger network behind the rollout
The expanded partner program adds commercial incentives, certifications, joint selling and technical support. ElevenLabs says its network already includes more than 550 active partners in 44 countries, with 1,100 certified deployment engineers across 350 partner organizations.
The company reported more than $52 million in revenue sourced or influenced by partners this year. It also cited $315 million in partner-generated sales opportunities, a pipeline of prospective business rather than booked revenue. Those are ElevenLabs’ own measures of its ecosystem’s commercial activity.
Its engineering teams will work alongside partners on difficult implementations. ElevenLabs says it wants partners to build their own profitable services businesses and will not compete with them for implementation work.
The strategy develops an argument Staniszewski made earlier this year: voice could become a central interface for AI. The latest announcements focus on the less visible work needed to make that interface useful inside a business.
Other AI suppliers have also turned to consultants to reach enterprise customers. OpenAI formed its Frontier Alliances with firms including McKinsey, Accenture, BCG and Capgemini. For ElevenLabs, the marketplace and expanded network provide more routes into that same deployment market, where integration and reliable execution matter alongside model quality.
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