Netflix has acquired InterPositive, an artificial intelligence company focused on post-production tools for filmmakers. The startup was co-founded by actor and filmmaker Ben Affleck and develops software designed to assist editors and production teams in refining footage during the editing process.
According to Bloomberg, the transaction could be worth up to $600 million, potentially making it one of the largest acquisitions in Netflix’s history. Netflix has not publicly confirmed the full financial terms of the deal.
Sources familiar with the agreement told Bloomberg that the upfront cash payment may be lower, with additional payouts tied to performance targets. If those targets are met, the total value of the acquisition could approach the reported figure.
The largest acquisition previously completed by Netflix was the purchase of the Roald Dahl Story Company for about $700 million.
AI Tools Designed for Film Post-Production
InterPositive develops artificial intelligence tools aimed at helping filmmakers work more efficiently during the editing phase of production. The company’s software focuses on improving workflows rather than generating entirely new content.
Its technology can assist with tasks such as identifying continuity issues, enhancing scenes, and streamlining the process of reviewing and organizing large volumes of footage. These capabilities are intended to reduce time spent on manual editing work while maintaining creative control for filmmakers.
The company’s tools also avoid using copyrighted footage without permission or generating new scenes from scratch, which has been a point of concern for many professionals in the entertainment industry as generative AI becomes more widely adopted.
Netflix has not yet announced how InterPositive’s technology will be integrated into its production pipeline. However, the acquisition aligns with the company’s ongoing efforts to incorporate artificial intelligence into film and television production workflows.
Streaming Platforms Accelerate AI Adoption
Netflix has already experimented with AI-assisted visual effects in its original content. One example includes the use of generative AI technology to create a building-collapse sequence in the Argentine series The Eternaut.
Other entertainment companies are also expanding AI initiatives. Amazon has been developing internal AI teams focused on film and television production, while Disney recently signed an agreement with OpenAI to explore the use of artificial intelligence in media workflows.
The growing role of AI in filmmaking has also raised concerns among industry professionals. Workers in the film and television sectors have warned that AI tools could affect employment in editing, visual effects, and other creative roles.
There are also ongoing debates about how AI models should compensate creators when training on copyrighted material. Industry unions and advocacy groups have called for clearer guidelines to ensure that creative professionals are fairly credited and compensated as AI technologies become more integrated into production pipelines.
