In 2025, 32.7% of people aged 16-74 in the European Union reported using generative artificial intelligence (AI) tools, according to Eurostat data on information and communication technology (ICT) use in households and by individuals. Personal use was the most common, with 25.1% of respondents using AI tools for activities such as content creation, entertainment, and social interaction. Professional use was reported by 15.1%, while 9.4% of people used generative AI for formal education, including learning support and research.
Adoption levels differed significantly across member states. Denmark recorded the highest share at 48.4%, followed by Estonia at 46.6% and Malta at 46.5%. Lower adoption rates were seen in Romania (17.8%), Italy (19.9%), and Bulgaria (22.5%).
The figures reflect both the growing integration of AI in daily life and work, as well as regional disparities in access, awareness, and digital infrastructure. Eurostat’s detailed “Statistics Explained” report provides a comprehensive overview of AI adoption trends and broader digital economy indicators across the EU.
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