Adobe has announced a major expansion of its AI ecosystem with the launch of CX Enterprise, a new platform designed to orchestrate agent-driven workflows across marketing, content, and customer experience operations. The announcement was made at Adobe Summit, the company’s flagship customer experience conference.
CX Enterprise introduces an end-to-end system that integrates AI agents across multiple tools and platforms, enabling businesses to manage the full customer lifecycle from a unified environment. At the center of the platform is the CX Enterprise Coworker, an AI agent designed to execute tasks based on business goals, supported by Adobe’s data, content, and customer journey infrastructure.
The initiative reflects Adobe’s push to address fragmentation in enterprise AI, where businesses often rely on disconnected tools and models. By building a more open and interoperable ecosystem, Adobe aims to help organizations deploy AI agents that can operate consistently across workflows while maintaining governance and brand control.
Deep Integrations Across AI Platforms
Adobe is expanding integrations with major technology providers, embedding its capabilities into widely used enterprise environments. Its marketing-focused AI agent is now available in tools such as Microsoft 365 Copilot and is in beta across platforms including Claude Enterprise, ChatGPT Enterprise, Gemini, and IBM watsonx.
These integrations allow teams to access Adobe’s customer experience intelligence directly within their existing workflows, reducing the need to switch between tools. The system uses first-party data from Adobe Experience Platform to deliver insights, optimize campaigns, and flag issues in real time.
Adobe is also working with Nvidia to build the CX Enterprise Coworker using Nvidia’s AI infrastructure, enabling deployment in both cloud and on-premises environments with enterprise-grade security controls.
Building an Open Agent Ecosystem
A central focus of CX Enterprise is extensibility. Adobe is connecting its platform to a wide range of partners across payments, customer data, and engagement tools. Integrations with companies such as PayPal and Stripe aim to enable seamless transaction flows within AI-driven experiences.
The company is also expanding its ecosystem for conversational AI through partnerships with firms like Algolia and Netomi, supporting more personalized and consistent customer interactions.
On the services side, major agencies including WPP and Publicis Groupe, along with system integrators such as Accenture and Deloitte, are adopting CX Enterprise to build industry-specific solutions.
From Tools to Orchestrated Experiences
Adobe’s broader strategy is to shift from standalone tools to orchestrated, multi-agent systems that manage complex workflows across the enterprise. By automating repetitive tasks and embedding AI insights into everyday processes, the company aims to improve efficiency while enabling more personalized customer experiences.
The launch underscores a wider industry trend toward “agentic” AI systems that can coordinate across platforms and execute multi-step tasks. As businesses adopt these systems, the ability to integrate across ecosystems and maintain control over data and brand identity is becoming a key differentiator.
With CX Enterprise, Adobe is positioning itself as a central platform for this new model of enterprise AI, where agents, rather than users, increasingly drive execution across marketing and customer experience operations.