Expedia Embeds Generative AI Into Travel Strategy
Expedia is using generative AI and conversational agents to enhance trip planning, streamline operations, and maintain its competitive edge as travel discovery shifts to AI-native tools.
Amazon Expands Alexa+ With Four New AI App Integrations
Amazon is adding four new integrations to its AI-powered Alexa+ assistant, enabling users to book hotels, schedule services, and access lifestyle apps. The update extends the assistant’s capabilities across multiple sectors starting in 2026.
OpenAI Launches ‘Apps in ChatGPT’ to Embed Third-Party Tools Directly in Conversations
OpenAI is unveiling a new capability – Apps in ChatGPT – which allows developers to integrate apps natively inside ChatGPT. A preview of the Apps SDK is now open, enabling users to perform tasks like booking, design, and music all within a chat.
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