OpenAI Launches ChatGPT Pulse to Rival Social Media Feeds

OpenAI introduces ChatGPT Pulse, a proactive feature delivering daily updates and suggestions directly in the app, positioning it as a potential challenger to social media feeds.

By Samantha Reed Published: Updated:
OpenAI Launches ChatGPT Pulse to Rival Social Media Feeds
OpenAI unveils Pulse inside ChatGPT - personalized daily cards hint at a future where AI challenges social media feeds. Photo: OpenAI / X

OpenAI has rolled out ChatGPT Pulse, a new feature for Pro users on mobile that proactively surfaces curated updates and suggestions every day. Pulse offers personalized cards of information based on your chats, connected apps and feedback, turning ChatGPT from a reactive tool into a daily AI companion.

Each morning, users see a stream of visual cards summarizing things they might care about — follow-ups to past topics, reminders, or recommendations tied to upcoming events. Cards can be expanded for more context, saved for later, or dismissed. Over time, Pulse learns from your preferences to refine what appears.

The feature can connect with Gmail and Google Calendar if users opt in, enabling richer context. For instance, it might draft an agenda for an upcoming meeting, propose travel suggestions before a trip, or remind you of deadlines – all without having to ask for it.

Why Pulse Could Disrupt the Way We Scroll

Pulse moves ChatGPT closer to acting like a feed instead of a static assistant. Instead of opening a browser or social app to scroll for updates, users can open ChatGPT to see a curated flow of actionable information.

This proactive approach reflects a larger trend in AI where models anticipate rather than only respond. As previously covered, Google, Microsoft and other tech giants have poured billions into AI infrastructure to make these kinds of features possible. Pulse is OpenAI’s answer to that trend, and its first real step into making AI an everyday feed rather than an occasional tool.

What’s Next for ChatGPT Pulse

Pulse is still in preview and will evolve. OpenAI says user control is central: people can curate their feed by marking what’s helpful, deleting past cards and limiting which apps Pulse can access. Safety systems are built in to keep content policy-compliant.

Rollout will expand beyond Pro users on mobile to Plus users and then desktop. More integrations, languages and potentially “agentic” actions — where ChatGPT can complete certain tasks automatically with approval — are on the roadmap.

If successful, Pulse could blur the line between AI assistants and social media feeds. Instead of scrolling endlessly through posts, users might start their day with an AI that knows their priorities and helps them act on them.