A prompt is the input or instruction given to an artificial intelligence model, such as a text query or command, that guides the system’s response. In generative AI, prompts play a central role in shaping the quality, tone, and accuracy of the output produced by models like large language models (LLMs). Effective prompting requires clarity, context, and structure to help the AI interpret user intent accurately. Prompts can range from simple questions to complex multi-step instructions that guide reasoning, creativity, or analysis. The practice of refining and optimizing these inputs, known as prompt engineering, is key to unlocking more precise and useful AI-generated results.
OpenAI is on track to unveil its first consumer device in the second half of 2026, signaling a major expansion beyond software as the company explores a new category of AI-native hardware.
Apple introduced Apple Creator Studio, a subscription bundle combining professional creative apps with new AI-driven features across video, music, imaging, and productivity tools. The offering expands Apple’s push into intelligent software workflows for creators.
Apple will rely on Google’s Gemini models and cloud infrastructure to power future artificial intelligence features, including Siri. The multi-year partnership supports Apple’s next generation of foundation models.
The Association of Chartered Certified Accountants will discontinue remote exams from March 2026, citing rising misconduct linked to AI tools. Most candidates will return to in-person test centers.
Chinese generative AI startups MiniMax and Zhipu AI have disclosed their financials ahead of potential Hong Kong listings, highlighting modest revenues and mounting losses compared with U.S. peers.
Adobe’s Firefly app adds a new video editor supporting precise prompt-based edits, along with integration of third-party models including Black Forest Labs’ FLUX.2 and Topaz Astra for enhanced video and image generation.
Disney and OpenAI announced a three-year licensing deal allowing Sora to generate fan-inspired short videos featuring over 200 Disney, Marvel, Pixar, and Star Wars characters.
ChatGPT now reaches more than 800 million weekly users, creating a powerful adoption flywheel that is speeding the transition from AI experimentation to full-scale enterprise deployment, according to OpenAI’s new 2025 report.
Anthropic is committing $30 billion in Azure compute as part of a major new partnership with Microsoft and Nvidia, expanding Claude and deepening collaboration on AI infrastructure.
xAI has launched Grok 4.1, a major model upgrade designed to deliver more creative, emotionally aware, and coherent interactions, with new Thinking and Non-Thinking variants now live across all xAI platforms.