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Predictive Analytics

Predictive analytics is a branch of data science and artificial intelligence that uses historical data, statistical models, and machine learning techniques to forecast future outcomes. By analyzing trends and patterns in data, predictive models can estimate the likelihood of events such as customer behavior, market changes, or equipment failures. This approach helps organizations make proactive decisions, reduce risks, and optimize operations. Predictive analytics is widely applied in industries like finance, healthcare, marketing, and supply chain management. As AI models become more advanced, predictive analytics continues to evolve into a key driver of data-driven strategy and innovation.