Forrester B2B Summit North America

Forrester B2B Summit North America is an AI and marketing conference taking place April 26-29, 2026 in Phoenix, Arizona. The event focuses on B2B marketing, sales, product alignment, revenue strategy, customer lifecycle, AI-enabled planning, analytics, and go-to-market execution. For AIstify readers, it shows how artificial intelligence is changing marketing strategy, content, data, customer experience, sales alignment, and the practical technology stack behind modern growth.

The program is useful for B2B marketing leaders, sales executives, product leaders, revenue operations teams, customer leaders, analysts, and executives responsible for growth. Sessions and networking connect strategic questions with practical execution: go-to-market strategy, post-sale momentum, team silos, buyer behavior, AI planning, measurement, campaign execution, customer value, and revenue transformation. That mix makes the event relevant for people comparing vendors, building AI roadmaps, planning campaigns, modernizing workflows, or watching where marketing technology is heading.

The summit is useful because it connects research-backed frameworks with operational planning for B2B teams under pressure to prove measurable impact. The Phoenix setting also matters. Phoenix is a major Southwest business center with a large convention market, strong air links, and a growing technology and services economy that supports large enterprise, marketing, and leadership events.