Spangle, an AI e-commerce startup founded by former Bolt CEO Maju Kuruvilla, raised $15 million in a Series A funding round led by NewRoad Capital Partners, valuing the company at $100 million. Additional investors included Madrona, DNX Ventures, Streamlined Ventures, and strategic angels, bringing total funding to $21 million.
The Seattle-based startup uses AI to personalize online shopping experiences in real time. Its platform, powered by ProductGPT, generates tailored product recommendations and dynamic page layouts based on shopper behavior, referral sources, and historical patterns. Retailers such as Revolve, Alexander Wang, and Steve Madden, with combined online sales of roughly $3.8 billion, are using Spangle to optimize engagement and conversions. Early results show clients experiencing up to a 50% increase in revenue per visit, doubled return on ad spend, and 15% higher average order value.
Spangle’s model replaces static product pages with AI-driven, adaptive content, aligning with the growing role of chatbots and AI discovery tools in e-commerce. The platform continuously trains on each retailer’s catalog and performance data to deliver personalized experiences at scale.
With the new funding, Spangle plans to expand its engineering and sales teams, invest in R&D, and scale its AI-powered commerce infrastructure. The company’s focus on consent-based personalization comes amid broader industry debates over AI-driven listings, highlighted by Amazon’s “Shop Direct” and “Buy for Me” features, which drew criticism from sellers whose products were listed without approval.
