Google is bringing “Personal Intelligence” to AI Mode, its conversational Search feature, allowing the AI to provide more personalized responses using data from Gmail and Google Photos. After beta testing, the opt-in feature is rolling out to AI Pro and AI Ultra subscribers in English in the U.S.
Personal Intelligence draws on users’ emails, photos, and past activity to tailor suggestions. For example, it can create vacation itineraries using hotel bookings in Gmail and travel photos, or recommend shopping items based on past purchases and upcoming trips. Users can also ask for customized ideas, like scavenger hunts or room decor suggestions. Google emphasizes that AI Mode does not train directly on personal emails or photos, instead using prompts and model responses for learning.
The rollout reflects Google’s broader push to integrate AI productivity tools across its ecosystem, alongside Gemini-powered Gmail features that summarize and prioritize emails, and SwitchBot’s AI MindClip, which converts conversations into tasks and searchable summaries. Personal Intelligence aims to make recommendations more contextually relevant, reducing the need for repeated explanations and helping users plan more efficiently.
