Apple is reportedly developing an AI wearable in the form of a pin that users can attach to their clothing, according to a report published Wednesday by The Information. The device is expected to feature two cameras, three microphones, a physical button, a speaker, and a Fitbit-style charging strip, all enclosed in an aluminum-and-glass shell roughly the size of an AirTag, though slightly thicker.
The wearable could potentially allow users to capture photos and video, interact with AI features, and perform voice-based tasks, though Apple has not confirmed technical specifications or functionality.
Strategic Move Amid Rising Competition
The rumored device would enter a competitive AI hardware landscape already heating up. OpenAI recently indicated it plans to announce its first AI hardware device—likely a pair of earbuds—later this year, according to comments from Chief Global Affairs Officer Chris Lehane at Davos. Reports suggest Apple may be accelerating development of its AI pin in response, potentially targeting a 2027 launch with 20 million units at introduction.
The move aligns with Apple’s broader strategy of integrating AI more deeply into consumer devices, a priority highlighted by its recent Siri revamp and partnership with Google’s Gemini AI platform.
Despite the excitement, the market for standalone AI wearables remains unproven. A previous attempt, Humane AI’s pin, featured cameras and microphones but struggled commercially and ultimately led to the company selling its assets to HP within two years. Analysts caution that consumer adoption will depend on both compelling use cases and seamless integration with existing devices.
Apple has not publicly commented on the AI wearable, and it remains unclear whether the device will function independently or require pairing with other Apple hardware. Meanwhile, if Apple unveils a chatbot-style Siri at WWDC, it would mark one of the company’s most significant AI strategy shifts in years, reflecting growing competitive pressure in generative AI. Together, these initiatives suggest a broader push by Apple into AI-driven software and hardware, positioning the company to compete with rivals such as OpenAI in both virtual assistants and emerging AI devices.
