WordPress.com, owned by Automattic, said it will begin offering a built-in AI assistant designed to help users edit websites using natural language. The tool operates directly within the site editor, allowing users to adjust layout, styling, and structure without manual design changes.
The assistant can modify block-based themes by responding to general instructions such as updating colors, spacing, or typography, and can also add new sections or pages, including contact or testimonial areas. The feature does not support classic themes, and will only appear for sites using block-based designs.
Beyond layout changes, the AI assistant can rewrite or translate content, suggest headlines, and provide grammar and editing feedback. These capabilities integrate with the block notes editor introduced in WordPress 6.9, where users can invoke the assistant by typing “@ai” during collaborative editing sessions.
For image creation and editing, the assistant uses AI models from Google Gemini, enabling users to generate new images or modify existing ones by specifying style or format requirements. WordPress.com said the AI assistant is optional and can be enabled through site settings, reflecting a broader push to embed generative AI tools directly into content creation workflows.
