Tinder is turning to artificial intelligence in an effort to reverse its ongoing decline in paying subscribers. Match Group, the app’s parent company, said during its third-quarter earnings call that Tinder is testing an AI feature called Chemistry. The tool asks users questions and, with permission, analyzes Camera Roll photos to learn more about their personality and interests. Chemistry is currently being tested in New Zealand and Australia and is expected to become central to Tinder’s product experience in 2026.
Match Group forecasts a $14 million negative revenue impact this quarter due to product testing. The company lowered fourth-quarter revenue guidance to a range between $865 million and $875 million, below analyst expectations. Tinder’s revenue declined 3 percent year over year in the third quarter, while paying users fell 7 percent.
Alongside Chemistry, Tinder is deploying AI in moderation and profile tools, including a feature that questions users before sending potentially offensive messages and systems to help choose stronger profile photos. Despite multiple product updates, Match faces a challenging market as younger users reduce spending and shift toward more in-person social experiences.
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