Intuit announced a multi-year partnership with OpenAI worth over $100 million to incorporate ChatGPT into its suite of financial applications, including TurboTax, QuickBooks, and Credit Karma. The integration will allow users to access AI agents capable of providing instant financial guidance, such as estimating tax refunds, personal loans, or mortgage options, directly within the chatbot interface.
CEO Sasan Goodarzi said the deal combines Intuit’s proprietary financial data, credit models, and AI platform capabilities with OpenAI’s large language models to give users a competitive advantage in managing personal and business finances.
Shares of Intuit rose 3.4% in premarket trading following the announcement. The company expects the AI integration to increase engagement across its roughly 100 million customers and attract new users to its AI-powered tax and financial tools.
The partnership comes after Intuit raised prices for QuickBooks Online and payroll subscriptions in July following the launch of AI agents and amid slower growth in its marketing platform Mailchimp, which previously caused the company to forecast lower-than-expected revenue for the first quarter.
