Cyberspace Administration of China has released draft regulations aimed at governing the development and use of AI-generated “digital humans,” signaling tighter oversight of emerging virtual identity technologies.
The proposed rules require all digital human content to include clear labeling, ensuring users can distinguish between real and AI-generated personas. The regulator also seeks to restrict services that could mislead users, particularly minors, including banning virtual intimate interactions for individuals under 18.
The draft further prohibits the use of personal data to create digital humans without explicit consent and blocks attempts to use such avatars to bypass identity verification systems. Content generated by digital humans must also comply with strict guidelines, including restrictions on material that could threaten national security, promote division, or incite harmful behavior.
Service providers are encouraged to monitor user interactions and intervene in cases involving harmful or sensitive content, including signs of self-harm. The rules also call for limiting sexually suggestive, violent, or discriminatory outputs.
The proposal reflects China’s broader strategy to expand artificial intelligence adoption while maintaining centralized control over digital ecosystems. As AI-generated avatars become more advanced and widely used in entertainment, customer service, and social platforms, regulators are moving to define boundaries for their development and deployment.
The draft regulations remain open for public comment until May, after which final rules could shape how AI-driven virtual identities evolve within China’s tightly regulated technology landscape.
