Meta is testing a standalone version of its Vibes app, which allows users to create, remix, and share short-form AI-generated videos. The app, launched last September within the Meta AI platform, features a dedicated feed displaying AI-generated content from other users. By making Vibes standalone, Meta aims to provide a more focused and immersive environment for video creation and engagement.
Vibes enables users to generate videos from scratch or remix existing content, add visuals, layer in music, adjust styles, and post to the Vibes feed, direct messages, or cross-post to Instagram and Facebook Stories and Reels. Meta reports rising collaboration and sharing, with many videos sent directly to friends, mirroring engagement patterns seen on Reels.
While Vibes has been free since launch, Meta plans to introduce a freemium model, allowing subscribers to access additional monthly video creation features. The company is testing the app as a direct competitor to AI video platforms like OpenAI’s Sora and will expand based on user feedback. The standalone Vibes launch aligns with Meta’s broader AI strategy, which includes upcoming releases of new AI models and products focused on agentic commerce and AI-driven shopping assistants that leverage personal context.
