Walmart Inc. and Google announced plans to launch a new AI-powered shopping experience directly inside Gemini, blending Google’s generative intelligence with Walmart and Sam’s Club’s expansive assortment, value pricing, and rapid fulfillment. Built by Walmart and enabled through the Universal Commerce Protocol (UCP), the integration is designed to make shopping more intuitive, personalized, and aligned with everyday needs.
Gemini will automatically surface relevant Walmart and Sam’s Club products when users ask for recommendations, such as camping gear or seasonal essentials, creating a conversational discovery flow where shoppers can refine choices in real time. When customers link their Walmart or Sam’s accounts, the experience becomes personalized, suggesting complementary items based on past in-store and online purchases, merging items with existing carts, and applying Walmart+ or Sam’s Club member benefits within a familiar checkout environment.
Speed and convenience remain central. Customers will be able to access hundreds of thousands of locally curated products with delivery in under three hours, and in some markets as fast as 30 minutes, bridging AI discovery with near-instant fulfillment.
Executives from both companies framed the partnership as a step toward agent-led commerce, where AI actively helps customers move from inspiration to purchase. Walmart said the integration supports its strategy to deliver more seamless and intuitive shopping, while Google emphasized how open standards like UCP can make AI-driven commerce interoperable across platforms.
The collaboration also reflects a broader push by Google to embed commerce directly into AI surfaces, following its rollout of UCP, Business Agent tools for retailers, and experiments with in-email and conversational assistants. Together, these moves signal an accelerating shift toward AI-managed shopping journeys that blend discovery, personalization, and checkout into a single experience.
