A Deezer–Ipsos survey revealed that 97% of listeners cannot tell the difference between AI-generated and human-composed music, highlighting the growing impact of artificial intelligence on music creation and consumption. Ipsos polled 9,000 participants across eight countries, including the U.S., Britain, and France.
Most respondents supported transparency around AI-generated tracks: 73% want disclosure when recommended, 45% seek filtering options, and 40% said they would skip AI music entirely. About 71% were surprised they couldn’t distinguish synthetic songs from human-made ones.
AI content on Deezer has surged, with daily submissions now exceeding 50,000 tracks, roughly a third of total uploads. The platform is tagging AI-produced music and excluding it from editorial playlists and algorithmic recommendations to maintain transparency.
Deezer CEO Alexis Lanternier stressed protecting human creativity while noting challenges in creating differential royalty structures for AI music. The issue is compounded by copyright disputes, such as Universal Music Group settling with AI music company Udio and a Munich court ruling against OpenAI for reproducing song lyrics.
As AI reshapes media, listener attitudes remain mixed, with many embracing AI in visual effects but skeptical of AI-generated music and scripts.
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