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Target is an American retailer operating stores, digital commerce, same-day fulfillment, loyalty programs, private labels, marketplace services, and retail media.
Target is piloting contextual advertising in ChatGPT through its Roundel network, serving clearly labeled product ads alongside AI responses while maintaining user trust.
Target is deepening its partnership with OpenAI through a new ChatGPT shopping app and broader enterprise use of frontier models to streamline operations and improve guest experiences.