A consumer watchdog raised concerns that Google’s new AI shopping protocol could enable personalized upselling and pricing. Google rejected the claims, saying its tools cannot alter prices based on user data.
Walmart and Google are launching a new shopping experience inside Gemini, combining Google’s AI with Walmart and Sam’s Club’s vast assortment, fast delivery, and personalized commerce powered by the Universal Commerce Protocol.
Google introduced the Universal Commerce Protocol, an open standard for agentic commerce, enabling AI-driven shopping, checkout, and branded agent interactions across retailers and platforms.