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Expedia Group unveiled new AI-powered tools and infrastructure aimed at helping partners build and manage travel experiences through AI agents and automation.
Expedia’s latest report shows travelers are embracing AI for trip planning but remain reluctant to let it handle bookings. Trust still lies with established travel brands.
Expedia is using generative AI and conversational agents to enhance trip planning, streamline operations, and maintain its competitive edge as travel discovery shifts to AI-native tools.
Amazon is adding four new integrations to its AI-powered Alexa+ assistant, enabling users to book hotels, schedule services, and access lifestyle apps. The update extends the assistant’s capabilities across multiple sectors starting in 2026.
OpenAI is unveiling a new capability – Apps in ChatGPT – which allows developers to integrate apps natively inside ChatGPT. A preview of the Apps SDK is now open, enabling users to perform tasks like booking, design, and music all within a chat.