SoftBank Group is planning to launch a new AI and robotics company, Roze, focused on automating the construction of data centers, according to reports from the Financial Times and The Wall Street Journal. The proposed business would deploy autonomous robots to build server facilities more efficiently, targeting the growing demand for infrastructure that supports artificial intelligence systems. Executives are already considering an initial public offering in the United States, potentially as early as 2026, with a target valuation of around $100 billion.
The initiative reflects SoftBank’s broader push into AI infrastructure, as the company seeks to capitalize on rising demand for computing capacity. Founder Masayoshi Son is reportedly backing the effort as part of a strategy to support large-scale AI investments, including commitments to OpenAI. SoftBank is also involved in the Stargate project, which aims to expand data center capacity in the United States, and has existing investments in robotics and digital infrastructure firms such as ABB and DigitalBridge.
Roze’s core proposition is to improve efficiency in data center construction through automation. By using robotics to handle labor-intensive processes, the company aims to reduce build times and costs for hyperscale facilities. This approach aligns with broader industry efforts to modernize industrial operations using AI and automation, as companies race to expand infrastructure for training and running large AI models.
Infrastructure Race
The planned venture highlights the increasing importance of data centers in the global AI economy. As demand for compute grows, companies are investing heavily in facilities capable of supporting advanced workloads. Automating construction could become a competitive advantage, particularly as labor shortages and rising costs slow traditional development methods.
For investors, Roze represents a bet on long-term infrastructure demand tied to AI growth. A potential $100 billion valuation would place it among the largest new listings in the technology sector, though some internal skepticism has been reported regarding both the valuation and the timeline.
Industry Backdrop
SoftBank’s move comes amid intensified competition among AI companies and infrastructure providers. Firms such as Anthropic and OpenAI are driving demand for computing capacity, while cloud providers and hardware companies expand their own investments. At the same time, large-scale projects like Stargate signal a shift toward coordinated efforts to build next-generation infrastructure.
The development also reflects a broader trend of integrating AI into industrial processes, from manufacturing to construction. If successful, Roze could position SoftBank at the intersection of robotics, AI, and infrastructure, sectors that are increasingly converging as the technology landscape evolves.