ByteDance has reportedly paused plans to release its Seedance 2.0 AI video generator globally, following legal concerns raised by Hollywood studios, according to a report from The Information.
The model debuted in China in February, where short clips generated by the system quickly spread across social media. One widely shared video depicted Tom Cruise fighting Brad Pitt, drawing attention for its realism but also triggering criticism from the film industry.
Some screenwriters and filmmakers warned that tools like Seedance could threaten creative professions, while major studios moved quickly to challenge the technology’s potential use of copyrighted characters and likenesses.
Hollywood Pushback Over Intellectual Property
According to the report, several studios sent cease-and-desist letters to ByteDance after the viral clips appeared online. Lawyers representing Disney reportedly accused the company of carrying out a “virtual smash-and-grab” of the studio’s intellectual property.
In response to the criticism, ByteDance said it would implement stronger safeguards to protect intellectual property within the system.
The company had originally planned to launch Seedance 2.0 internationally in mid-March, but the rollout has now been delayed while engineers and legal teams work to address potential compliance and copyright issues.
ByteDance has not publicly confirmed the delay and did not immediately respond to requests for comment.
The situation highlights the growing tension between generative AI companies and the entertainment industry, as tools capable of producing realistic video content raise new questions about copyright, likeness rights, and creative ownership.
